Bill Brady discusses leading teams bringing cutting edge nitrogen production methods to market in this podcast with Tenacious Ventures. This is the first episode in a series on the future of fertilizer, starting with Nitrogen.
Topics include:
- Reducing the chemical intensity of production - How new approaches to producing nitrogen work and why they are key to a cleaner industry.
- Reinventing nitrogen fertilizer - Why reinventing fertilizer production makes sense
- Scaling the science - Why scaling production from grams to tonnes is so tough, let alone trying to get it into the hands of customers.
- Designing for adoption - What Charlie and Bill have learned from other novel ag inputs that failed to fit into the production systems of farmers.
